Know what's actually in your bottle?
Pop in and ask, we've probably mixed it. Our DNA shortfill range is made up in small batches right here in the shop on Dickson Road, Blackpool, by the same folk who serve you. No faceless factory, no sweetener doing the heavy lifting. Family-run since 2013.
Build your Gotek. See it before you buy it.
Pick a model, pick a colour, add your extras. The price updates as you go, no surprises at the till.
Colour:
Takes you to our shop to finish the order. Device art is our own illustration, colours are close but screens lie a little.
The ones you'd buy first
DNA bestsellers, mixed in the shop. Vimtoed and Pink Fever are the two we're proudest of, every single time.
Can't decide? Three questions.
Same questions we'd ask you at the counter.
Scan the shelf
Swipe through the popular stuff. Tick compare on up to three to weigh them up side by side.
Why DNA tastes different. Here's the bench.
Anyone can say "premium". Here's what we actually do with our own range.
No hiding behind sweetener
Flavouring is the dearest thing in the bottle by a mile, and a drop of sweetener can fool your tongue instead. We don't play that game. We make it taste right, then work the price out after.
The ratio follows the flavour
No blanket VG/PG ratio. Each DNA flavour gets the mix that suits it, tested in steps (70:30, 72:28, 74:26) until the liquid goes cloudy, then one step back.
Two recipes in one bottle
Vaper's tongue is real, so Vimtoed ships as two slightly different blends at random. Keeps your taste buds on their toes.
A shop, not a factory
You tell us to our faces what you'd change, and the recipes move. Vimtoed went from raspberry-led to mostly blackcurrant because you lot said so.
The ranges
Five ways to buy it. The DNA ones are mixed here; the rest are hand-picked.
DNA Nic Salt Shortfills from £7
Our premium own-label range. Nic salt smoothness in 100ml and 120ml bottles.
DNA Classic Shortfills from £6
The quirky names: Vimtoed, Tangoed, Hazenburg and mates. Mixed in the shop.
10ml E-Liquids from £2.50
Ready to vape, 0mg to 18mg, no mixing needed.
Nic Salts 10ml from £2.50
Smooth 10mg or 20mg salts, built to dump the disposables.
Tobaccos from £2.50
Virginia, RY4 and British. Gentle, medium and full-on, in that order.
Kits, coils & pods
Gotek, Caliburn, Aegis and more, plus our coil finder so you buy the right ones first time.
Family-run since 2013. And it shows.
- We own the shop outright. No loans, nobody to answer to, so quality goes in the bottle and prices stay sane.
- The DNA range is mixed here, in small batches, by the same people behind the counter.
- Real help, real people. Facebook, WhatsApp or text 07429 202011, Mon–Sat 12–7.
- Fully TPD compliant. The boring bit, done properly.
Straight answers
What's a shortfill?
A big bottle of nicotine-free flavour with room left for nic shots. UK law caps nicotine liquid at 10ml bottles, so anything bigger arrives unmixed and you finish it at home. Full guide.
What's your VG/PG ratio?
On the DNA range there isn't one. Each flavour gets the ratio that suits it best, tested in steps to push VG as high as that flavour allows.
How do I get the right nicotine strength?
Use the nic shot calculator. Tell it your bottle size and target strength, it does the maths.
Do prices include the new vape duty?
Vaping Products Duty starts 1 October 2026 at £2.20 per 10ml. Prices shown here were correct in September 2026; the live price at checkout is always the one that counts.
Can I taste before I buy?
Come in the shop and ask for a taste of the DNA range. That's the whole point of having a counter.